Apple has agreed to pay $250 million to settle a class action lawsuit alleging it misled consumers by advertising personalized Siri features for the iPhone 16 that were later delayed.
Apple has agreed to pay $250 million to settle a class action lawsuit accusing the company of false advertising and unfair competition over delayed personalized Siri features promoted during the launch of the iPhone 16.
The lawsuit alleged that Apple marketed advanced AI-powered Siri capabilities as key features of the iPhone 16, encouraging customers to purchase the device with the expectation that the new functionality would be available at launch. However, the rollout of those personalized Siri features was later postponed, prompting legal action from consumers.
Plaintiffs argued that Apple’s marketing created unrealistic expectations and influenced purchasing decisions, while the delayed release meant users did not receive the advertised experience when they bought the device.
Although Apple agreed to the financial settlement, the company has not admitted any wrongdoing. The agreement is intended to resolve the claims and avoid prolonged litigation.
The case highlights increasing legal scrutiny surrounding artificial intelligence marketing, with technology companies facing growing pressure to ensure that advertised AI features are delivered as promised.
